Users will soon have a updated setting that enables them to reduce the volume of AI-created content appearing in their timelines. This move comes as the platform revealed that it currently hosts more than 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a widespread rollout. This shift coincides with a increase in AI-generated material, driven by emerging content generation software.
AI Content on Other Platforms
Recent reports that almost a tenth of the fastest-growing channels on another major platform only show content made by AI. A large amount of this content is deemed low-quality AI content, a phrase for substandard, mass-produced content that is often illogical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from AI artwork to educational videos, and we want to offer the community the ability to increase or decrease of that, depending on their own likes,” commented a platform representative.
Scale of AI Content
The service announced that there are now 1.3bn videos on its service labeled as made with AI. Overall, in excess of 100 m media items are submitted to the app each day, making clips made by AI a limited part of its total content library.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI content they watch by using the “manage topic” setting in the app and choosing AI-made media. Other topics that can already be adjusted under the tool encompass politics, style, cosmetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige creators to identify lifelike AI-made content, and it bans harmful fake videos of well-known individuals or critical incidents. Any realistic AI video that is unmarked can be deleted under its terms of service.
Furthermore, the service will henceforth attach an AI-generated label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This step is aimed to stop users from seeking to bypass the labeling process.
Educational Initiatives
The company is additionally launching a two million dollar AI literacy fund for specialists and groups to produce educational content about ethical AI use. This initiative will support educational bodies dedicated to teaching computer science.
Content Safety Approach
The platform has justified its content review process, following discussion over intentions to lay off a large number of safety staff in the UK. TikTok is planning to reduce a significant number of roles in its trust and safety team in London, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official clarified that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content before it has to be seen by staff. The platform reported a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of harmful content as rapidly, which is why a significant AI assistance is making a difference work at speed.”
